Instead of charging fans an upsell of $20-$100 for getting the chance to meet PardyAlone, he decided he wouldn't sell Meet & Greet tickets at all.
The only way to meet Pardy at a show was to join his paid tier of the Private Pardy which was only $5/mo!
The results?
To fans, it seemed too cheap to turn down so fans would immediately sign up at the merch booth to be able to meet him after the show.
Instead of making roughly $22,000 one time by upselling like normal, PardyAlone got nearly 700 people to sign up for the paid tier.
After 6 months, about 590 of those 700 people (82%) were still subscribed which means he is on track to earn $35,000+ each year for the rest of his life (without needing to tour again).
This is just one of the many ways that you can turn a one-time-purchase into recurring revenue!