SoMo held a private release party for his new album '9 Lives' - but the only way you could join was through his group TheFanmily.com.
He gave a FREE ticket to anyone who was in his premium $35/mo tier which had 30+ fans with a Lifetime Value of over $1,000+ spent on Grouped already. He also let this tier get first dibs at buying a companion ticket, and that ticket was 50% off for them!
In addition to that, SoMo let all Group members either buy a ticket to the event (for $100) or purchase a ticket to watch the event/performance on livestream ($20).
The result?
SoMo sold out the event!
He made $1,000s in ticket sales alone, rewarded his die hard fans who choose to support him monthly, and was able to livestream the show from two camera angles directly within the Grouped platform!