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What Are Swaps?

Learn About the Three Swap Types and How to Use Them

Updated this week

Swaps are one of the most powerful tools on Grouped. They let you offer fans something exclusive β€” a video, a song, a vote β€” in exchange for their contact info or a payment. Every Swap gives you a shareable link you can drop anywhere: your bio, a story, a show, a DM.

Once a fan signs up, that connection is direct, no algorithm in the way.

There are three types of Swaps, each built for a different goal:

Grow Contact List

Collect emails, phone numbers, and location data from fans by giving them access to exclusive content. Great for building a direct line to your audience before a drop, tour, or announcement.

Make Money

Set a price and give fans access to something they can't get anywhere else. An unreleased track, a behind-the-scenes clip, a studio session.

Get Fan Input

Let fans vote on merch designs, album covers, audio files, and more. A great way to involve your community in decisions you're already making.

Ready to build your first Swap? Check out the step-by-step guides below:

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