A Grow Contact List Swap gives fans access to exclusive content when they share their contact info with you. It's one of the easiest ways to build a direct line to your audience.
Step 1: Go to Swaps
In the left sidebar, click Swaps under Growth Tools.
Step 2: Create a new Swap
On your Swaps dashboard, click Create in the top right corner.
Step 3: Choose your goal
Select Grow Contact List and click Next.
Step 4: Set up your Swap
Enter a Swap Title, something clear like "New Music Preview."
Include a Swap Description is on by default. Use it to tell fans what they're getting and why they should sign up, or turn it off if you don't need one.
Under What info should fans provide when they sign up?, Email Address and First Name are always required. You can also turn on:
Collect Phone Number for SMS marketing and direct outreach
Collect Zip Code for location insights and tour planning
Click Next.
Step 5: Limit access (optional)
On the Settings step, you can turn on:
Set an end date: after this date, fans can still join your list but won't get the content.
Set a capacity limit: once this many fans have signed up, new fans can still join your list but won't get the content.
Leave both off if you don't need them, and click Next.
Step 6: Add your reward
This is what fans unlock after they sign up. Choose one:
Upload Media: upload a video or audio file, up to 1 GB.
Link/Embed Media: paste a link or embed code from YouTube, SoundCloud, Vimeo, and more, then confirm it.
Then confirm your cover image, or replace it with another image up to 10 MB.
âšď¸ Note: If you upload a video, we'll create a preview for you while you finish the rest of your Swap. You don't need to wait for it.
Click Next.
Step 7: Choose what's next for your fans (optional)
Turn on Add a banner to your landing page to point fans somewhere after they unlock your content. Then fill in:
Banner Headline: up to 40 characters, like "Stay Connected."
Supporting text: up to 65 characters, like "Get first access to new music, merch, and shows."
Send fans to: choose Your Channel, or Custom Link to send fans to your store, tour page, or website.
âšď¸ Note: Custom Link is a Starter Plan feature.
Step 8: Customize your Swap (optional)
Before publishing, you can click Appearance or Connections in the left sidebar:
Appearance: change the background, text, and accent colors.
Connections: add a Meta Pixel, or send every signup to a Google Sheet. See Connect Your Swaps to Google Sheets.
Both are Starter Plan features, and you can try them free for 14 days.
Step 9: Publish
Click Publish in the top right. You'll see Your swap is LIVE! along with your Swap link. From here you can:
Copy your link to share it.
Click Continue Editing to make changes.
Click Exit to Dashboard to go back to your Swaps.
â ď¸ Heads up: Swaps aren't saved as drafts. If you click Cancel or leave the page before publishing, your Swap is discarded and you'll need to start over.
See who signed up
From your Swaps dashboard, click Manage on your Swap and open the Fans tab. Click Export to download everyone who signed up as a CSV file.