Pre-Save Swaps only work if fans see them before the release date. ManyChat turns your Instagram posts into automatic DMs, so instead of hoping fans catch your Pre-Save link in a caption, it lands in their inbox the moment they comment.
Why ManyChat Works So Well for Pre-Saves
A Pre-Save Swap has a built-in deadline: the release date. ManyChat reaches fans instantly, the second they show interest, instead of waiting for them to scroll back and find your link. And because you're only DMing people who actually commented, you're reaching fans who are already interested, not just anyone scrolling past.
Set It Up in ManyChat
This uses the same "Auto-DM links from comments" automation covered in What Is ManyChat and Why We Recommend It. Just point the link at your Pre-Save Swap instead.
In ManyChat, click Automation, then + New Automation.
Select Post or Reel comment, then Auto-DM links from comments.
Under "When someone comments on," choose the post announcing your upcoming release (or "any post," if you want the automation running long-term).
Under "And this comment has," set a keyword tied to the release, something like PRESAVE, EARLY, or the song title.
Toggle on "reply to their comments under the post" with something like "Sent! Check your DMs."
Under "They will get," write a short DM teasing the reward fans unlock by pre-saving.
Go to your Swaps dashboard in Grouped, copy your Pre-Save Swap link, click + Add A Link in ManyChat, and paste it in with a button label like "Pre-save now."
Check the preview, then click Go Live.
Put the CTA at the End of the Clip
Post a teaser of the unreleased song and add a text overlay in the last second or two: "Comment PRESAVE to hear it first." Anyone who watches to the end and comments gets the DM automatically, no manual sending required.
Timing Tips
Announcement: Post the teaser and turn the automation on the moment your Swap goes live.
Reminder: A few days before the release, post again for fans who haven't pre-saved yet.
Release day: Update your DM text to let fans know the song is out, and thank the fans who pre-saved.
âčïž Note: You don't need to change the link on release day. Your Pre-Save Swap link automatically turns into a regular listening link once the song is out, so your automation keeps working.
For the full setup walkthrough, pricing, and our ManyChat affiliate discount, see What Is ManyChat and Why We Recommend It.