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Understanding Your Analytics

What each number on your Analytics page means, and how to download your monthly transactions.

Your Analytics page shows how your channel is doing: your revenue, members, trials, and cancellations, now and over time.

To open it, click Analytics in the left menu.


Snapshot

The top of the page gives you a quick look at where things stand right now:

  • Lifetime Revenue: everything your channel has earned since it started

  • Current Subscribers: how many members you have now

  • Active Trials: how many fans are on a free trial right now


Last 30 Days Performance

These cards show how the past 30 days went, with the percentage change compared to the 30 days before:

  • Total Revenue

  • New Sign Ups

  • Cancellations


Trends Over Time

This chart shows how your channel is growing. Switch between:

  • Revenue: filter by All, Subscription (Monthly), Subscription (Yearly), or One-Time purchases.

  • Subscribers: see Total Subscribers, New Subscribers, and Cancellations.


Monthly Summary

This table breaks down each month:

  • Total Revenue

  • MRR (monthly recurring revenue): what you earn each month from subscriptions

  • Total Members, Sign Ups, Trials, Cancellations, and Expirations

Click a month to see the numbers for each tier.

â„č Note: MRR breakdowns are available from August 2025 onward. Earlier months show combined totals only.


Download your transactions

To get every transaction for a month as a spreadsheet, click the download icon next to that month's Total Revenue. A CSV file downloads to your computer.

For your contacts and Swap signups, see Export Your Data.


Swap analytics

💡 Tip: Your Swaps have their own stats. Go to Swaps under Growth Tools, click Manage on any Swap, then open the Stats tab. See What Are Swaps?

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